Linking customer experience, satisfaction, and loyalty to brand power and performance in international hotels

The COVID-19 pandemic has had a significant influence on decreasing hotel consumption levels. To survive and compete in the market, hotels must be able to maintain their brand power performance. This study aims determine relationship between customer experience, satisfaction, loyalty toward performance industry. focus is importance of role three consumer constructs value. paper uses descriptive research design quantitative approach where data collected by distributing online questionnaires respondents through Google Forms. selected population tourists who have stayed 4-5 star international Indonesia, with sample size 240 respondents. then processed using SmartPLS v.3.3.3 examine results outer inner models. show that from customer’s perspective, experience an impact which influences loyalty. In addition, factor affects value, including Therefore, strong predictor value hospitality tourism By strengthening this sphere, company will great resources opportunities build